"The issue of sustainability has come to occupy an important place in the meetings of the board and meetings of R & D strategy of some of the leading paint and coatings in the region" said Cheryl Martin, vice president and general manager of the paint and coatings business in Europe, Middle East and Africa of Rohm and Haas Company. "We are seeing how the field of paint and coatings is gaining ground in Europe, with ever more companies are launching products developed every day, "he said as a comment to the General Assembly IVP (Industrie des Peintures, Vernis, encres d ' Imprimerie et Couleurs d'Art) in Brussels.